Big Pictures Blog

Thursday, February 01, 2007

Apple Inc.'s 1984

Apple Inc.'s "1984" TV commercial was named the best Super Bowl spot in the game's 40-year history yesterday.

The Jan. 22, 1984, commercial aired in the third quarter of Super Bowl XVIII, launching the Macintosh personal computer.
It showed an unnamed heroine wearing shorts, a tank top and running shoes running through an Orwellian world to throw a sledgehammer at a TV image of "Big Brother," suggesting IBM Corp.

A concluding message and voiceover said: "On Jan. 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'"
The commercial, which aired only once, was the best on the basis of impact, sales and viewer memorability.

Watch it below!

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