H&M's theme this summer is Australia - a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic. H&M pays tribute to the sparkling pop princess and style icon, Kylie Minogue, by designing a limited line of "bohemian-chic" beachwear with Kylie as a muse. Kylie is also the face of the upcoming beachwear campaign.
The 'H&M loves Kylie' line is part of H&M's main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.
'When we think Australia and glamour we think Kylie, who is such a stylish person,' says H&M's head of design Margareta van den Bosch.
'It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!' says Kylie.
Bless.
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